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Marketivity Blog

Benchmarking and Industry Trends

 

Michelle Fitzpatrick and Katy Potts Hews post insights, information and great ideas bi-monthly in our blog, Marketary.  You can check it out regularly, request that we notify you when there’s an update, or have the newest contribution sent directly to your in-box.

 

Marketivity frequently conducts benchmarking surveys and researches trends in our industry. E-mail us to request copies of our most recent publications.

Shortlist Presentation Benchmarking Survey.  A recent survey of 165 SMPS members nationally regarding shortlist presentation hit rates, presentation techniques and tools.  The survey summary includes very useful presentation benchmarks.

A/E/C Visionaries Forsee the Future.  On behalf of the SMPS Foundation, Marketivity developed a summary of over 43 interviews with SMPS Fellows regarding their insights and predictions about the future of marketing professional services, the potential impacts of changing market forces on our industry, and how marketers and their firms can best prepare for the future. The Fellows are a distinguished group of strategic visionaries dedicated to leading their firms into a changing tomorrow and developing robust strategies, no matter what the future may hold. The report includes intriguing insights and observations not only on the future of A/E/C marketing but also the future of the profession as a whole. 

Articles

 

Michelle and Katy frequently publish article in A/E/C industry publications.  Feel free to request copies of any of our recent articles.

  • The First Rule of Surviving Slower Markets: Provide What the Client Perceives as Superior Service, PSMJ A/E Rainmaker, June 2007.

  • Don’t Let Your Planning Process Lose You Work!  PSMJ’s A/E Rainmaker, August 2007.
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    Presentations

     

    Michelle Fitzpatrick is a frequent speaker for industry groups including SMPS, ACEC and AIA on strategic planning, marketing strategy, client service and market research. If any of these areas are of interest to you, please request information from our most recent presentations on these topics.

     

     


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