Michelle Fitzpatrick, who brings the insight from 36 years of top-level experience in the A/E/C industry, leads Marketivity. Before starting the firm in 1998, she was Vice President for Corporate Development and Marketing for a national ENR ‘Top 50’ firm.
Michelle is an in-demand presenter on a wide range of A/E/C-related topics for industry organizations including the Society for Marketing Professional Services (SMPS), ACEC, AIA and AGC. She has authored numerous articles and white papers as well as the chapter on surveys in SMPS’s The Marketing Handbook for Design and Construction Professionals. Michelle is also the go-to expert on research within our industry. She has held numerous leadership roles with SMPS, including as a Trustee and President of the SMPS Foundation—the premier A/E/C marketing research organization-- from 2008 through 2014.
“My first opportunity to work with Michelle Fitzpatrick and her team at Marketivity, Inc. was almost 15 years ago. As the Area Manager for a major international consulting firm, I engaged the firm’s research and planning services to help us evaluate a geographic and market sector growth opportunity. Michelle has a broad knowledge of the A/E industry; we found her research to be thorough and accurate. Even more important, was the insightful analysis of the information that she offered.
Since that engagement, Michelle has been a go-to resource as a consultant and teaming partner for market research, image assessments, strategic planning, major pursuit leadership and marketing training. I recommend Michelle and Marketivity without reservation. And I have never been disappointed.”
Steve Walker, P.E
SR Walker & Associates