Michelle Fitzpatrick, who brings the insight from 36 years of top-level experience in the A/E/C industry, leads Marketivity. Before starting the firm in 1998, she was Vice President for Corporate Development and Marketing for a national ENR ‘Top 50’ firm.
Michelle is an in-demand presenter on a wide range of A/E/C-related topics for industry organizations including the Society for Marketing Professional Services (SMPS), ACEC, AIA and AGC. She has authored numerous articles and white papers as well as the chapter on surveys in SMPS’s The Marketing Handbook for Design and Construction Professionals. Michelle is also the go-to expert on research within our industry. She has held numerous leadership roles with SMPS, including as a Trustee and President of the SMPS Foundation—the premier A/E/C marketing research organization-- from 2008 through 2014.
Michelle and her team at Marketivity have consistently delivered high quality, insightful marketing research -- often at breakneck speeds. She reliably offers on-target recommendations with respect to marketing and business strategy for senior executive teams. And, she has been an effective teacher and facilitator in both classroom and seminar settings.
Kyle V. Davy, AIA
Kyle V. Davy Consulting
Michelle is the kind of consultant we wish we had in every avenue of our practice. She is a problem-solver, who thinks through the issues at hand, anticipates bumps in the road, and produces a quality process and product.
Laurie Sperling, CPSM, LEED AP
HERA Laboratory Planners
I count myself lucky to have known Michelle as both a colleague and friend for almost 25 years. Over that time, she has shared a wealth of knowledge with me and has been a kind, loyal and supportive friend. I think Michelle is one of the most truly dependable people I know.
Kittleson & Associates, Inc.
My first opportunity to work with Michelle Fitzpatrick and her team at Marketivity, Inc. was almost 15 years ago. As the Area Manager for a major international consulting firm, I engaged the firm’s research and planning services to help us evaluate a geographic and market sector growth opportunity. Michelle has a broad knowledge of the A/E industry; we found her research to be thorough and accurate. Even more important was the insightful analysis of the information that she offered. Since that first research assignment almost 15 years ago, Michelle and her firm have been my go-to resource as a consultant and teaming partner for market research, image assessments, strategic planning, major pursuit leadership and marketing training. I recommend Michelle and Marketivity without reservation. And I have never been disappointed.
Steve Walker, P.E.
SR Walker & Associates
Marketivity’s value-added service model derives from Michelle Fitzpatrick’s comprehensive cognizance of A/E business management. Michelle’s knowledge and “consulting toolkit” is not limited to addressing marketing issues only. Michelle displays a unique talent for assessing/analyzing/interpreting financial metrics to quickly gain a “peel the onion” understanding of the underlying operational aspects of an A/E firm.
Glen Teter, S.E.
TETER Architecture/ Engineering